Weekly report for 21st October – 28th October

 

We decided that I am going to focus all my energies on making a fine series of short animated films that explain not only Aura, but the importance of avoiding chemical dyes, the harms they accost the earth, and the nitty-gritty of the synthetic processes that might liberate customers to make better choices for themselves.

Three movies (or three parts of the same movie) were decided upon.

1.     The first would involve explaining to the customers the general and most common way of producing clothes. (Currently, this is the movie I'm working on. The speech-text for this is under way)


2.     The second movie would involve explaining how all the factory processes of Aura differ from normal factory processes.


3.     The third and final movie would explain the connection between our products and our most faithful customers; why they’ve stuck around and what it means to wear naturally dyed clothes.

Conditions:



1. Make something about as cute and as informative as this, for the simple reason that cute has the power to rope in as many customers as possible, while informative is something that people will always be grateful to have. 
Probably a more hard-hitting video than this example is fine, too, since the kind of content we're going for is far darker and needs to be compelling.

2.  Get no scientific facts wrong (ie do enough scientific background research to be able to make it cute enough for people)
3. Be short, quick, cite sources and create a cult followiing-like possibility for Aura.



Events of this week:

1.     Meeting with the Fairtrade inspectors
2.     Photographing of all of the factory processes
3.     Reading and making acquaintance with the current “sustainability” market in textiles through the Sustainability Manual, especially Aura’s competitors and copycats.
4.     Investigation begun about each of the 10 processes of dyeing: yarn-collecting, weaving, washing, scouring, bleaching, pretreatment, dyeing, rewashing and finishing.
5.     An almost-final text on the first movie written and in the process of co-editing with team.