Day 1 in office

My first morning at work began with a ride to work with my very bosses in their own car.
Isn't that an awful way to treat an intern?

In the car we discussed most of the work I could do.

The car ride

 We brainstormed a number of ideas:

1. Aura needs a short film or advert, something that can be circulated and something that will explain the natural dying processes that take place within factory walls. This can also serve as a pitch to younger audiences.
Now, I'm not quite the film maker or camera woman, and I believe that nothing short of an extremely well-directed short film can communicate the message of Aura. So I proposed to make a series of short animations overlaid on some footage to explain different aspects of Aura that also "young"ly communicate the message.

2. Aura needs some form of viral/ tactile advertisement. One of the ideas Sonal and Arun had was to keep a camel-drawn lorry (they are not an uncommon sight on Ahmedabad roads) that dyes bits of cloth and passes them about to the public at the small signals.

3. 50-odd t-shirt prints

4. 50-odd innovative scarf ideas

5.  One event/ workshop/ store idea for the Mumbai weekend Farmer's Market (?) during Christmas time.

Boss #1

Boss#2

other members of the factory

trade secrets here

Boss #3

Aura Herbal Wear is a company that makes naturally dyed garments and cloth.
To understand what "naturally" means, one has to realise that it is not only eco-friendly, not only organic, but also that the entire process of dying, from the cotton used (which of course is organic), but also the picking herbs to dye colours (yes! they use herbs to dye the colours!) to the factory processes by which it is dyed, to the way in which the copious amounts of waste water is recycled ( the extent that it is probably better filtered than ground water itself). So as you can see, the process is entirely natural, eco-friendly, and beneficial to all in vicinity.