The Aura Showroom + progress with my projects

Aura, as of last week, features VERY EXCITINGLY on google maps like this.

 The shot is form the showroom, located in Vastrapur, Ahmedabad.

This is their card on recycled paper.

This is the view from my intern's corner in the inner office of the shop.

That's me, standing inside the boutique with some of its lovely inhabitants.

A secret passageway in the boutique, full of lovely exciting things like paper flowers and scraps of cloth.
Inset: Neha, the receptionist of the boutique.

One more shot of the lovely paper flowers.

The clothes saying hello to the street outside.

The street saying hello backkk.

Note the elephant.

Reflections on my week at Aura:

As time goes by and my little tasks at the office increase (editing the text on the brochure, working on the mood board, sketching a 3d perspective view of the upcoming office), my designated tasks at Aura Herbal Wear become clearer to me.

I'm asked to think of innovate ways to market the produce of Aura - a company that has been running for 10 years and still is not receiving the relevant love and credit from audiences it deserves.

One of my most major tasks would be to design Aura a set of animated movies that could double up as ads and serve as a means of viral advertisement.

How to make young people engage with Aura?

How to make the transparency of Aura processes (cradle to cradle, 100% sustainable peripheral processes, such as the recycling of water), the absolute uniqueness of the product it offers, something indispensable to more people, and more clients?

How to make Aura something of a cult following?

When I was thinking of these questions, one of the greatest and surprising examples that came to my mind was the Kony 2012 campaign. It was, of course, in my opinion, a complete fraud, but its marketing tactic was unbelievably bang-on. What, then, if deconstructed, would we possibly figure out some especially useful tactics that could also be used in order to promote something good?
#thoughtsontacticalmedia

While explaining the Kony 2012 disaster (ie how the campaign actually increased the number of children Kony's army captured by nearly ten times as much) to my employers, Arun said something strange. He said "Oh so they sold a kit? I have a kit too!"

And so we arrived at another of my 'tasks': the Aura herbal wear viral advertising method would be a kit that enables the users to use herbal paints for themselves. So that takes care of the viral object. And it becomes my job to make the cost price of the tie and dye kit as little as possible, as well as to promote it through the little videos I make.

Coming up: A time-based task breakdown of all my tasks for Aura up ahead


(From now on, I am going to write a weekly reflection every Saturday + a list of tasks for the benefit of my employees and for documentation's sake.)