As I was in Bombay for the weekend, Aura set me up on a quick task: to check out what could be a vital future marketing pitch for their future in the City of Too Much Noise.
The Farmer's market is a weekly fair on Sundays for sale of organic goods and produce.
The crowd and mood look something like this:
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| Sunday picnic with expats and people with a trace of hippie in them. |
We found some really wonderful products on sale.
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| Organic vegetables |
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| Organic vegetables and their dedicated customers |
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The stall on the right was perhaps my favourite: organic MAKE-UP.
With my newly formed understanding of the complexity of producing
organic stuff, I hope to collaborate with their work someday. |
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| smart dustbins |
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| chilling children |
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| even organic cotton candy! |
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| My sister's/ ruse-for-taking-so-many-photos is looking quite amused because I'm trying to click a photo of the birthday party behind her |
The mood was really quite relaxed.
Should Aura hold a stall here?
- The Mumbai Nature Park people are really interested in finding ways to engage all the people who come to the farmers' market into a kind of movement that helps the small organic industry and suffering business start-ups through awareness activities.
- It will probably bring us faithful customers
- The idea that people relaxing on a Sunday might consider Aura and take the time out to understand it, gets better the more you think about it.
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